7 Types of Keynote Speakers Based on Expertise

Posted on by Ruth Harmon

The type of expertise a keynote speaker has says a lot about the level of information and influence the audience will get after the speech. Carefully select who you are going to hire because one type of speaker does not fit all types of audience.

1.The Generalists

Keynote speakersThey are keynote speakers who don’t have particular expertise but still get invited to a lot of events because they are excellent communicators and motivators. They can clearly explain ideas that cannot be explained by data alone. Book authors usually fall on this category.

What’s great about them is that they help an organization achieve its goal by pointing numerous people to one direction at the same time. They influence easily because they do not give people the burden of becoming good at one specific thing like lecturers do. Rather, they motivate people to work harder and improve productivity without going into the details.

2.The Gurus

They are specialists on particular subjects, so they can be hired to help the audience learn specific skills. While generalists influence people, it’s more appropriate to say that gurus teach. Some of them are not as good as generalists when it comes to public speaking, but their knowledge on their field of specialization cannot be underestimated.

These keynote speakers tend to be more expensive since they are practicing experts. However, they also usually agree to longer speaking services, such as for a whole day of training workshop.

3.The Advocates

These keynote speakers are idealists, philosophers, visionaries, and experts in their field but have decided to get out of the box to challenge the status quo normally for social or political reasons. For instance, a veterinarian may be considered a guru but he becomes an advocate when he uses his expertise to fight for animal rights. Typically, they are part of non-government and non-profit organizations.

What’s really good about them is that they are credible and relevant at the same time. However, they may not be a good choice if they refuse to compromise a principle that directly opposes that of the organization. You can’t hire an animal rights advocate if you belong to a cosmetics company that does product testing on animals.

4.The Critics

These keynote speakers are more of a thinker rather than a doer. They observe, analyze, and give opinions rather than take part in the industry where the organization belongs to. Nevertheless, they’ve analyzed a lot of cases in the past that they can easily say what’s good and what’s bad. That makes them a good choice if you want your organization to realize something and validate some practices.

Political analysts who are not politicians and film reviewers who are not actors or directors are considered critics.

5.The Humorists

They are entertainers more than experts. Essentially, they are generalists who specialize in motivational speaking, do not focus on one industry, and know a lot about making their audience laugh. They may not be the first choice for formal events and corporate events, but they can be equally effective in influencing people as the other types of speakers.

What’s great about them is that they get the audience to listen, something that many gurus, advocates, and critics cannot effectively do.

6.The Celebrities

They are famous. That’s the only thing that matters most of the time. They may not be as credible as the other types of speakers, but they easily get attention and make a speech more memorable. Many celebrities hired to deliver keynote speeches do not write their own speech of course. That gives the organizer a chance to inject their own script to the presentation. Hence, they function more like a spokesperson rather than a real speaker.

7.The Executive

They are business executives who often give talks. They are credible because they have authority, experience, and expertise. However, many of them agree to speaking engagements for networking and marketing.

Military Coins in Pop Culture: A Proof of Challenge Coins’ Significance for Servicemen

Posted on by Frank Smith

military coinsChallenge coins are among the most popular memorabilia distributed to military servicemen. While non-servicemen can’t wrap their heads around the concept, handing out military coins has been a tradition for many troops, with other countries adopting the practice. Aside from stories, pop culture can also serve a proof that this tradition exists.

Military Challenge Coins in Amazonia

The novel “Amazonia” is the most popular literary work that showcases challenge coins. Although the coin only appeared in the novel’s prologue, author James Rollins introduced how a challenge coin gave way to identifying an American former Special Forces CIA who have been missing for ears.

Coins in Criminal Minds

One of the long-running US police-themed series, “Criminal Minds” showed how military coins can be used for its characters’ investigation procedures. Special Agent Derek Morgan, a fictional Behavioral Analyst, used a coin to initiate communication with a boy. The boy remained mute and socially withdrawn after experiencing a kidnapping incident. Agent Morgan rolled the coin on the floor to catch the boy’s attention. The story behind the coin also served as encouragement for the traumatized boy. Morgan handed the coin to the boy towards the end of the episode then returned to his office to get another coin from a set he had on display.

JAG and Challenge Coins

Earlier generations that grew watching television would know “JAG” as a long-running adventure series in the US. In one episode, a couple who both served in the military used a retired superior’s challenge coin to decide who will retire from their current position. The retiring spouse will then need to accompany the other to a new duty station. The coin was flipped then the screen froze, leaving the viewers thinking about the outcome.

Unit Coins in Private Valentine: Blonde and Dangerous

“Private Valentine: Blonde and Dangerous” is a comedy film starring Jessica Simpson. She portrayed a luck-deprived actress who decided to find a new career by enlisting in the US Army. In the film, Simpson’s graduating class received military coins as memorabilia.

NCIS Coin Identification

An episode in NCIS aired in 2008 showed how the United States Navy Secretary used a coin for identification purposes. The secretary handed his coin to Tony DiNozzo then the latter shared his story about military coins. He said that a challenge coin serves as bragging rights for an individual who rubbed elbows with someone of high authority.

Coins in E-Ring

E-Ring is another popular series that highlighted the use of challenge coins. Colonel Eli McNulty handed a military coin to Samantha Liston, who was running to be Defense Assistance Secretary for special operations. A general, however, was trying to stop Liston from doing so by initiating a coin check. The general stated that Liston is ineligible from attaining a senior position due to her absence on combats. Since Liston doesn’t have a coin then, the general proved his point about her eligibility.

Chase’ Challenge Coins

An episode of Chase, another police procedural series, showed how a challenge coin can be important to a person. The episode first presented Deputy US Marshall Annie Frost who owns a challenge coin and brings it with her all the time. Luke, a new Marshal team member, shared his frustration about not owning a challenge coin. Good for Luke as he got coined at the end of the episode.

Military servicemen and those in the police force consider military coins as valuable treasures showcasing their actions in the field. So, it shouldn’t be surprising that a lot of organizations still distribute these coins as memorabilia, graduation gifts, or as mementos to commemorate fallen members.

The Advantages of Getting Professional Content Writing Services for Your Website

Posted on by Rebecca Cortez

Content writing services provide just what your website needs to draw the audience in and keep them loyal, and that involves churning out relevant and engaging content every so often to give them good reasons to come back and warm up to your sales, marketing, or promotional pitch.

Before websites can begin to engage the audience, it must pass through the needle’s eye of a highly competitive search engine results page. There are hundreds and thousands of websites battling it out for the most coveted top page as most website readers hardly venture beyond the first page when doing their search.

Content writing servicesIf your website is down on the dumps of the search ranking, you probably need to rethink your position and consider hiring content writing services.

Content writing is so much different from writing printed articles. A content writer does not only prepare articles that comply with subject or word requirements, they are internet-savvy professionals who are specialists in formatting tools like HTML, JavaScript, and CSS.

Content writers are specialists in search engine optimization. They do keyword research to help find the right keyword that will direct your target audience to your site. They are updated and well-versed in the use of technology tools such as content management systems.

Every copy should be SEO-friendly to help the webpage get to the top of the search page. This entails technical familiarity with keywords and how they are optimized to help your website obtain higher page ranking.If you’re still wondering how websites go up the ranks of the results page, then SEO is the answer.

Search engines apply search criteria to rank websites. Google itself uses more than 200 parameters to determine how your site would rank in the search results, and they change algorithms from time to time. Besides the keyword factor, search engines are getting keener on finding websites that are most relevant to the searcher’s query and this is where rich, relevant, and useful content come into the picture.

Quality content drives readers to a website.Readers type in the search words and expect to find relevant results. They scan through the descriptions and click on what seems to be the most useful website.You cannot afford to disappoint and lose your visitor with poorly written, uninteresting, and irrelevant articles.

Content writing services can help you provide the content your website needs to make the audience aware of your products and services and entice them to proceed to make the purchase or respond to the call-to-action. Content writers can create persuasive and straightforward articles that give the readers the information they need the moment they arrive on your website and quickly transform them from browsers to buyers.

Providing valuable content and constantly updating your website with high quality, well-researched, interesting, and unique articles keep your audience and search engines happy.Professional content writers can help set the website’s overall tone through the types of articles that are put up on the site.

A content writer has to do a lot of researching to come up with accurate and insightful articles. Often times, doing research is more time-consuming than the act of writing itself. Research is an indispensable tool for creating factual, current, and useful content that internet readers are actively looking for. Good research is needed to ensure that content connects with web pages and does not contradict the website’s messaging direction.

Because of the time and effort required to come up with compelling and engaging contents, most companies prefer to outsource content writing services. Hiring professional content writers gives them leverage to create a more efficient and user-friendly website and more time to devote to product and services development.